Our ambition
By 2020 we will be a US$50 billion distinctive professional services organization.
- We will have the best brand.
- We will be the most favored employer.
- We will be #1 or #2 in market share in our chosen services.
- We will have leading growth and competitive earnings sufficient to attract and retain world-class talent.
- We will have positive and strong relationships with our stakeholders. x
Our strategy
How we will get there
Relentless focus on winning in the market
- Deliver exceptional client service.
- Maximize opportunities in markets and services.
Create the highest performing teams
- Attract, develop and inspire the best people.
- Commit to a culture of world-class teaming.
Strengthen global, empower local
- Press our global advantage.
- Empower local teams by enabling their success.
Our positioning
What is our point of competitive differentiation?
The highest performing teams, delivering exceptional client service, worldwide.
xOur quality and values
Running through everything are our shared values, which inspire our people worldwide and guide them to do the right thing, and our commitment to quality, which is embedded in who we are and in everything we do.
xWhat does it mean for our stakeholders?
We hope that our purpose will inspire all of our stakeholders to think and act differently. We want to stimulate more aspirational conversations about the future, leading them to bigger and more ambitious conclusions. We hope it will inspire them to think about the long term, and to engage us to help them find their solutions. So far, the response has been even better than we could have hoped.
Starting with you
The journey starts here
Four changes you'll see
1. New name
Until recently, we were called Ernst, Ernst & Young, and E&Y. Now our brand name is just EY. So much simpler for everyone.
2. New logo
The logo is bold, clear, self-confident and contemporary. Just like us.
3. New tagline
Building a better working world is our purpose, and we've made it our tagline. This keeps it at the forefront of all our communications.
4. New beam
The beam is now simpler, and will be more consistent and recognizable wherever it is seen.