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Disrupt or be disrupted
10
Who knows their customers best?
Survey respondents were asked to identify best-in-class firms in terms
of customer knowledge and insights. It is no surprise that technology
leaders dominated the top 10. The first insurer to make the list, Aegon,
ranked 41st overall.
• 1. Apple
• 2. IBM
• 3. Google
• 4. Microsoft
• 5. Amazon
• 6. HP
• 7. Chase
• 8. Huawei
• 9. Dell
• 10. Samsung